Credential
Biography: Alan Lee
Areas of Expertise:
Channel Partner Management
Direct Sales
Key Account Development
Marketing
Negotiation
Sales Management
Sales Training
Technical Product Training
Qualifications & Experience:
Fellow of the Institute of Sales & Marketing Management (www.ismm.co.uk)
Front line field sales management
Key account sales
General sales management (35 direct reports)
Carried out & implemented MEP: - market opportunity analysis, market mix etc, and final market entry plan.
Direct sales to Motor Industry
Direct sales to Manufacturing Industry
Direct sales to Machine Tool Industry
Represented the cutting tool industry on the GTMA 'Tooling Technologies Section' committee
Worked for German & Japanese companies both in the UK and abroad
Previous board director for Cromwell Tool Ltd (www.cromwell.co.uk)
Time served Engineer with ONC (mechanical qualification)
Invaluable client support
"Hoffmann Group - Perschmann are an international market leader in product led industrial solutions. In order to maintain this leadership we place a significant focus toward the training of our workforce in product application environments. These skills are in a short supply as the majority of market players focus their energy on moving product boxes 'point to point'. Our challenge has been to find suitably qualified and experienced individuals to join the business and to then deliver for them a market leading training programme. AstonLee joined the business as product training partner. They proved that they had great experience of the market in which we operate and in the best methods of training our workforce. The work they have done for our business so far has been very much inline with our business objectives and has been delivered in a skilful manner.
The ultimate judge, as always, is our customer. Our business plan is on track with recent surveys showing that our product knowledge is viewed as being a source of differentiation."
Steven Franklin
UK Managing Director - Hoffmann Group Perschmann
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