Alexa reports that mctooling.com results are as follows:
Mctooling.com’s three-month global Alexa traffic rank is 1,547,608 which is in the top 4.98 % of all websites.
The time spent in a typical visit to the site is about 15 minutes.
User on average spent 25 seconds on each pageview.
The site's visitors view an average of 12.0 unique pages per day
Mctooling.com has attained a traffic rank of 68,293 among users in the UK
60.9% of the traffic is coming from the UK, with 39.1 from the rest of the world.
Alexa is an online service that measures websites traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings, and is an Amazon company).
NB these figure are improving/changing on a daily basis!
Guhring wins top spot on Google in under 24 hours!
Guhring Tools HR 500 HPC Reamer video was displayed at the top of Google's first page within 24 hours of it being added to our www.MC-Tooling.com Video Channel.
The top spot on Google is often referred to as the "Golden Triangle" (top left hand corner of first page), as it's the position that will attract the most clicks through from users!
As Mike Dinsdale, Managing Director of Guhring UK commented, I have known Alan for many years from his days at Cromwell Tools Group, Nikken, and the Hoffmann Group. I was very keen to support his efforts in creating a bespoke internet marketing resource for our industry right from the start.
Following his January newsletter about the benefits of adding videos (If You Don't Care About Video, You Should). I decided to send Alan some of our tooling videos, and was surprised when I received an email notifying me that within 24 hours of our HR 500 video being added to their video channel we had gained the number one position on Google.
However it wasn't until that evening when I got home, I had chance to look at it, as my wife was using her laptop at the time I asked her to Google it. I could then see for myself that it had surpassed all the other editorial and press releases the group had issued in the last 12 months. Even more interesting was my wife's reaction to watching the video, which clearly demonstrated to me the marketing impact/interest that videos can create even with the general public.
Still not sure if it's all worth bothering with, but you do remember this press release on the national news:
UK Government plans nationwide 2MB broadband service to every home.
Well the reason is that it's forecasted by 2012 that £1 in every £5 of all new business/enterprise in this country will be conducted online, hence why on the 29th January 2009 the Government published "The Digital Britain Report" that underlines the importance of the communications sector, and its crucial contribution to the economy and its role in building Britain's industrial future.
As part of our ongoing improvement of the services offered via the MC-Tooling.com site to our advertisers, the team have now completed upgraded the site software to allow videos to be embed directly into the adverts, this coupled with recording over 107,000 adverts/listings being opened in our first 6 months by visitors to the site means no other internet marketing service in the UK offers so much scope to promoting your goods/services for a fraction of the cost normally charged for this service.
All you need to do to add your videos to MC-Video channel is to either email it to us, or post to the address below, with a covering note giving us your approval for copyright. And we will do the rest F.O.C!
MC-Tooling Video Channel
MC-Tooling Video Channel Service
MC-Tooling launch it's new video channel on YouTube at the end of November 2008, and within a month the 10 engineering related videos had received 9,614 recorded veiwing, and this is an example of one of the videos from VSM Abrasive.
97% Business Decision Maker Use The Internet!
In the latest AOP research, released in November O8, business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, conducted in association with IPSOS Mori, revealed:
* B2B websites are ubiquitous among business decision makers, 97% stated that this is the media most used for work * 60% ranked business websites as an essential source of information in their work * 60% consider business websites as providing information that they couldn’t get elsewhere
With 51% choosing B2B websites as a preferred source of business information, B2B websites are also favoured over two and a half times more than TV, Radio, Magazines and Newspapers sources combined."
"B2B sites are also shown to provide a highly effective medium for advertisers with 43% of business professionals being more likely to respond to advertising on a business website than advertising in other media."
"53% of users being more likely to have confidence in, or do business with, a company, if it advertises on a business site they know"
"Of those using 5 or more digital delivery mechanisms, 70% found that B2B websites offer more engaging content and advertising than other business information sources and considered them to:
Offer instant access to information - Save time - Offer innovative ways to access information - Allow business decision makers to interact with peers more efficiently"
Do read the full article at: our site and visit The UK Association of Online Publishers homepage at and have a look at their events, available to non-members and covering such subjects as getting your website noticed and developing communities around content.
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Help locating Broaching Tools
Robert Henderson of TS Henderson & Company thanked Alan Lee for helping them find a supplier of 15mm hexagon broaching tools they urgently needed for use on one of their CNC lathes
As Robert explained it’s often very difficult to find an engineering tooling item on the internet, due to the way that search engines normally rank both non-UK suppliers and database type directory sites, so you are forced to troll through them in the hope that you can find what you are looking for. This is really frustrating when you are busy and need to find a supplier quickly!
The moment I saw the site description, I knew I had found a site that could help me. There was even a telephone number clearly displayed, that I could use. Within minutes, from contacting them I had 3 specialist suppliers telephone numbers, and thanks to them I quickly located the broaching tools that I urgently needed.I have now bookmarked this site and strongly recommend others in the industry to do the same.
Alan stated that Robert’s experience of using the internet was the original catalyst for creating the site because of our own frustration in trying to find tooling information.
Whilst most internet sites only allow contact via email, we are happy to take calls from users, as we want to create a really useful tool for the whole of the metal working industry to use, and welcome everyone‘s input and feedback.
So why not visit Mc-Tooling "Eng-Toolstores" and see for yourself, or give Alan a ring on +44(0)133 279 9913 to learn more?
